In this episode of the Garage Grit Podcast's Origin & Impact series, host Brad Hurlock interviews Kevin Bickford, the owner of Fox River Tire and Auto. Kevin shares his journey from a young car enthusiast in Southern California to becoming a successful shop owner in Illinois. He discusses the challenges he faced in management, the importance of building trust with customers, and the transition from employee to owner. Kevin emphasizes the significance of creating a supportive work environment and the need to adapt to changes in the automotive industry. The conversation highlights the lessons learned throughout his career and the values that drive his business today. In this conversation, the speakers discuss the complexities of managing a business, focusing on customer relationships, employee transitions, and the importance of accountability and coaching. They share personal experiences that highlight the challenges and successes in navigating these areas, emphasizing the need for growth, trust, and a supportive team culture. The discussion also touches on effective marketing strategies and the significance of maintaining a positive business environment.

Chapters

00:00 Introduction to Garage Grit Podcast

02:06 Kevin Bickford's Journey to Fox River Tire

14:03 Transitioning to Goodyear and Family Life

22:03 Moving to Chicago: A New Chapter

34:11 Establishing Fox River Tire and Building Trust

38:11 The Transition of Ownership

39:45 Lessons from Professional Experience

42:11 The Takeover Day

44:07 Understanding the Customer Base

46:38 Initial Challenges and Changes

49:55 The Role of Family in Business

52:05 Navigating Employee Dynamics

55:11 Firing Customers for Better Fit

57:41 Building a Family Culture

01:00:22 Sales Strategies and Customer Trust

01:02:45 Retirement and Staff Changes

01:04:39 Facing Business Ownership Challenges

01:06:17 The Journey of Growth

01:09:07 New Beginnings and Future Plans

01:16:48 The Journey of Leadership and Humility

01:19:24 Building a Supportive Team and Accountability

01:22:32 The Importance of Coaching and Growth

01:24:51 Embracing the Role of CEO

01:25:07 Daily Accountability and Financial Awareness

01:30:36 Expanding the Business: New Locations and Culture

01:37:43 Marketing Strategies and Customer Engagement

01:42:10 Setting Goals for Future Growth

01:48:57 The Value of Compassion in Leadership