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#018: Own your audience (before it's too late)
What would actually happen if Instagram shut down tomorrow?
In this episode of Marketing Minutes, I’m walking you through a question I’ve been thinking about for over a year now... and why it’s forced me to completely change how I run my business.
You’ll hear exactly why I don’t promote products over $100 on Instagram anymore, how I’ve flipped my sales strategy to work smarter (not louder), and why email and podcasting are now the backbone of everything I do.
If you’re selling a digital product, coaching offer, or anything over $27 online, this one’s going to challenge the way you think about content, conversions, and audience building.
I’m pulling back the curtain on my strategy, including the numbers behind my workshops, the math on touchpoints, and how I’ve built a system that runs in the background while I keep creating.
KEY TAKEAWAYS
- Why short-form content alone won’t convert cold audiences
- How to build a system that actually sells while you sleep
- The difference between a $27 buyer and a $197 customer
- How I use Instagram only for attention, not sales
- Why email and podcasts build trust 10x faster than Reels
- The real reason free workshops don’t perform like you think
- What I track inside Kit and how it powers my automation
MY CURRENT SETUP
Instagram – to attract the right people
ManyChat – to filter and tag new leads
Kit – for smart product delivery and tagging
ConvertKit – to build trust with weekly emails
Podcast – to accelerate the relationship and drive next steps
This is the exact playbook I’ve been using to sell products, grow my list, and filter out the serious buyers from the scrollers. If you’ve ever felt like your audience “should be converting” but isn’t... tune in.
CONNECT WITH ME
Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: [email protected]
LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058
Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2
View all episodes
By Gannon MeyerWhat would actually happen if Instagram shut down tomorrow?
In this episode of Marketing Minutes, I’m walking you through a question I’ve been thinking about for over a year now... and why it’s forced me to completely change how I run my business.
You’ll hear exactly why I don’t promote products over $100 on Instagram anymore, how I’ve flipped my sales strategy to work smarter (not louder), and why email and podcasting are now the backbone of everything I do.
If you’re selling a digital product, coaching offer, or anything over $27 online, this one’s going to challenge the way you think about content, conversions, and audience building.
I’m pulling back the curtain on my strategy, including the numbers behind my workshops, the math on touchpoints, and how I’ve built a system that runs in the background while I keep creating.
KEY TAKEAWAYS
- Why short-form content alone won’t convert cold audiences
- How to build a system that actually sells while you sleep
- The difference between a $27 buyer and a $197 customer
- How I use Instagram only for attention, not sales
- Why email and podcasts build trust 10x faster than Reels
- The real reason free workshops don’t perform like you think
- What I track inside Kit and how it powers my automation
MY CURRENT SETUP
Instagram – to attract the right people
ManyChat – to filter and tag new leads
Kit – for smart product delivery and tagging
ConvertKit – to build trust with weekly emails
Podcast – to accelerate the relationship and drive next steps
This is the exact playbook I’ve been using to sell products, grow my list, and filter out the serious buyers from the scrollers. If you’ve ever felt like your audience “should be converting” but isn’t... tune in.
CONNECT WITH ME
Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: [email protected]
LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058
Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2