Agencies and experts are trapped in a broken model because they never define the real outcome they create or who that outcome is for. Tim Conley and Pedro Moreno use the agency world as a lens to show why you feel busy, stressed, and stuck selling time for money, even when revenue looks decent on paper. When you do not know the deep result your best clients actually want, you say yes to everything, bolt on random services, overload your team, and quietly erode your profits. This episode is really about how to monetize your expertise and how to turn knowledge into income by getting radically honest about the problem you solve and the clients who truly value it.Once you see that clearly, the entire business model shifts. Tim explains how to scale with fewer clients by dropping low value, high drama accounts and intentionally building a roster of clients who buy outcomes instead of hours. That clarity unlocks how to raise prices, how to create high ticket offers, and how to productize your services so you stop rebuilding custom work from scratch every time. The focus becomes how to build leverage in business through tighter positioning and better economics, not more staff, more complexity, or more chaos. You learn how to build a knowledge business that is designed around profitability, sanity, and depth of impact.Everything else serves this central idea of leverage. Tim and Pedro talk about using authority and content as multipliers, including how to build authority online, how to get clients with content, and how to build online income from a small number of right fit relationships. They frame the show itself as an example of how to start a podcast for business, using it as a platform to attract better clients instead of more random ones. In practical terms, this episode is a guide to working on your business not in it, focusing your offers, and building a simple, high value client stack that finally supports the life and business you actually want.