March 22, 2020

018: The Importance Of Your Brand Name

9 minutes

Before Mayke Entertainment, we were Arclight Comics! Tune into the re-release of The Arclight Podcast and get insightful tips, info, and advice on how we make comics. We shared everything we learned from 2009 to 2016. Learn how we branded our company, handled legal issues, character design, story development, and more!

Inside Episode 018: Ed dives into how to go about putting together a name for yourself, what should be given priority and weight, how Arclight found its name, and how you can set your name apart.

Key Takeaways

Put more weight and focus on what your name represents first, then draft a list of names that will reflect that meaning.

Your brand name needs to represent something that matters to your audience

It takes years for your name to stand on its own and still be associated with the thing that you do. “Apple” use to be “Apple Computers” for example

...more

View all episodes

By Mayke Studios

11 ratings

March 22, 2020

018: The Importance Of Your Brand Name

9 minutes

Inside Episode 018: Ed dives into how to go about putting together a name for yourself, what should be given priority and weight, how Arclight found its name, and how you can set your name apart.

Key Takeaways

Put more weight and focus on what your name represents first, then draft a list of names that will reflect that meaning.

Your brand name needs to represent something that matters to your audience

It takes years for your name to stand on its own and still be associated with the thing that you do. “Apple” use to be “Apple Computers” for example

...more

Share 018: The Importance Of Your Brand Name

Sign up to save your podcasts

018: The Importance Of Your Brand Name

018: The Importance Of Your Brand Name