This episode discusses the blog article “Impressions without clicks: Recognizing causes & increasing CTR” by Ralf Dodler on Dodler Consulting about the phenomenon when online content is frequently displayed (impressions) but rarely clicked on. He explains the meaning of impressions and clicks and how the click-through rate (CTR) is calculated and interpreted. The article analyzes typical reasons for this imbalance, such as unattractive snippets, incorrect target groups or unfavorable SERP positions, and offers practical measures for optimizing meta titles, descriptions and content to improve the click-through rate and convert visibility into actual traffic. It also discusses when a low CTR can be harmless.

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