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Good Juju is redefining CPG with zero-waste beauty. Co-founders Lisa & Alexa share their mission to make sustainability truly accessible.
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Good Juju is on a mission to transform the CPG (Consumer Packaged Goods) industry, one plastic-free product at a time! Founders Lisa Karandat & Alexa Monahan talk about their journey of launching a sustainable beauty brand, tackling plastic waste, and making zero-waste living truly accessible. Their shampoo bars alone replace up to 3 plastic bottles, proving sustainability doesn’t mean sacrificing quality. They discuss the challenges of sourcing biodegradable ingredients, navigating consumer expectations, and competing with big brands—all while staying true to their values.

Good Juju’s Website: https://hellogoodjuju.com

Lisa’s LinkedIn: Lisa Karandat

Alexa’s LinkedIn: Alexa Monahan

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today's Episode:

00:00 Sustainability Challenges & The Need for Accessibility
06:23 The Founding of Good Juju & The Co-Founders’ Backgrounds
12:20 Why Shampoo Bars? Solving the Plastic Problem in Beauty
15:34 The Reality of Recycling & Waste Management Issues
19:31 The Business Responsibility to Offer Sustainable Choices
22:08 The Challenge of Sourcing Ingredients & Manufacturing Solid Products
25:05 The High Cost of Sustainability & Making Smart Trade-Offs
27:06 Overcoming Consumer Resistance & The Price vs. Performance Debate
29:38 Marketing Sustainability Without Overwhelming Consumers
32:24 Staying Motivated in a Challenging Industry
35:12 The Disproportionate Impact of Climate Change on Low-Income Communities
45:03 Challenging the Perception That Sustainable Products Underperform
48:12 The Science Behind Formulating Effective Natural Products
56:29 How Consumer Behavior Toward Sustainability Is Changing
57:50 The Shift in Marketing from ‘Sustainability First’ to ‘Performance First’
1:02:40 Emerging Innovations in Packaging & Product Design
1:06:29 Continuous Product Improvement & Adapting to New Science
1:08:01 Business Role Models: Learning from Patagonia & Other Women Founders

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