This is a story about the art of self-promotion at every age and stage of entrepreneurship. Do you ever fall into the trap of thinking that you’re too late to try something if you didn’t do it first, or a long time ago before anybody else started doing it? If you have perfectionist tendencies, I would put money on a bet that you think you need to do something first and better than everyone else if you’re going to do it all. This entire season is about the art of self-promotion among professional women and today I’m speaking with someone who has already been running a successful communications company for a long time. She’s not a new entrepreneur, she’s a seasoned and established business owner with a full staff, a long list of devoted clients, and hard-earned confidence. Andrea is a really successful communicator who has earned her keep by promoting other people and their accomplishments her entire career but she never really thought about doing the same for herself until recently, when her mindset shifted and everything changed. If you think it’s too late to start promoting yourself and that other people would think it was strange if you starting sharing your accomplishments now, I’m happy to introduce you to Andrea Lekushoff who just started promoting herself and her business now, after decades of being in service to others and just deciding one day that it was her time to shine. Keep listening to hear how Andrea has grown her business and changed how people perceive HER after years of having an established reputation already, only to make it even better. Let’s talk to Andrea.