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#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]
After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today's podcast.
To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!
Below are the items mentioned in this episode of the podcast.
Marketing to the LGBT community is not for everyone
Dealing with opposition when preparing an LGBT outreach
Guido Barilla - 1st apology, letter
Guido Barilla - 2nd apology, video
Huffington Post article on Barilla Pasta
Stats on LGBT shopping
Check out the online course!
Check out the sponsors of this podcast, the Human Performance Academy, at Mentalcompass.com
Do you love this podcast? I’d love for you to share that with a friend. Click this link (Jenntgrace.com/Love) and it will pre-populate a Tweet to go out to your Twitter followers!
Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes
The post #019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast] appeared first on Jenn T. Grace.
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By Jenn T. Grace
5
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After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today's podcast.
To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!
Below are the items mentioned in this episode of the podcast.
Marketing to the LGBT community is not for everyone
Dealing with opposition when preparing an LGBT outreach
Guido Barilla - 1st apology, letter
Guido Barilla - 2nd apology, video
Huffington Post article on Barilla Pasta
Stats on LGBT shopping
Check out the online course!
Check out the sponsors of this podcast, the Human Performance Academy, at Mentalcompass.com
Do you love this podcast? I’d love for you to share that with a friend. Click this link (Jenntgrace.com/Love) and it will pre-populate a Tweet to go out to your Twitter followers!
Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes
The post #019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast] appeared first on Jenn T. Grace.