Sign up to save your podcasts
Or
Share 019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style
Key Takeaways:
- Use data to optimize your website for conversion. The five areas Brian identified to focus on include: value proposition and messaging, UX and layout, social proof, credibility and authority, and security.
- Go through your site and try to view it as a shopper would. How are you covering these five areas? What can you start doing this week, this month, this quarter to improve?
- Follow Brian’s content on ConversionSciences.com – and learn more about his conversion tactics with fun names! These are spot on and informative. You’ll get new ideas for conversion opportunities and inspiration for combining these tactics and trying new things.
Full Shownotes:
-
https://www.emarsys.com/en/resources/podcasts/conversions-brian-massey
View all episodes
By Emarsys
Key Takeaways:
- Use data to optimize your website for conversion. The five areas Brian identified to focus on include: value proposition and messaging, UX and layout, social proof, credibility and authority, and security.
- Go through your site and try to view it as a shopper would. How are you covering these five areas? What can you start doing this week, this month, this quarter to improve?
- Follow Brian’s content on ConversionSciences.com – and learn more about his conversion tactics with fun names! These are spot on and informative. You’ll get new ideas for conversion opportunities and inspiration for combining these tactics and trying new things.
Full Shownotes:
-
https://www.emarsys.com/en/resources/podcasts/conversions-brian-massey