In this episode of The Content Coalition, we interview Story Knight, Founder & Partner of Net101, a digital marketing, SEO and consulting services agency.

Stormy began Net101.com in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, Net101.com soon branched out into web design and hosting.

In 1997 she started bargaintravel.com and in 2000 began to work full-time on ranking BargainTravel well in the highly competitive travel sector. Later in 2011, she sold BargainTravel to return to consulting under Net101, adding marketing technology opportunities for small business to her consulting and training practice.

Tune in as Stormy shares her in-depth knowledge about chatbots and how you can leverage this strategy for lead generation, optimized customer service, and even conversion rates of up to 80%.

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This episode is sponsored by ActiveChat. Chatbots for business, support and marketing

 

CLICK HERE to check them out.

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In this episode:

• [02:01] Stormy’s humble beginnings and how she started building Net101
• [04:07] Data-tracking strategies and the top numbers to look for
• [08:46] Stormy explains what a chatbot is, the 2 types of chatbots, and how it’s been helping businesses
• [13:55] Learn the tools that you can use to get started using chatbots
• [16:30] How you can use a chatbot as a lead generation service and land an 80% conversion rate
• [25:08] How you can integrate Facebook Messenger as a chatbot on your website
• [29:26] 1 actionable thing to implement in the next 48 hours

 

Link/Resources mentioned:

• https://analytics.google.com/
• https://mobilemonkey.com/
• https://chatfuel.com/
• https://manychat.com/
• https://www.messenger.com/
• https://www.drip.com/
• https://convertkit.com/

 

Connect with Stormy:

• https://twitter.com/net101training
• https://www.linkedin.com/in/stormyknight/

 

Connect with Net101:

• https://net101.com
• https://www.facebook.com/netonezeroone/
• https://www.linkedin.com/company/net101-com/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

 

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 019.thecontentcoalition.com

 

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.