The Impossible Network

019: From Designing The Past To Inspiring The Future - Lucia DeRespinis


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Guest Overview

A Pratt Industrial Design Alum and Professor, a former George Nelson senior designer, a career spanning over 60 years, creator of the iconic Dunkin Donuts logo and timeless products that still sell in high-end design stores, this week’s guest is 91-year-old, Lucia DeRespinis.

Lucia's life could not be described as easy or predictable. Moving home as a child every two years, her father dying when she was fourteen, being only one of 2 women in an industrial design class of 62 men in 1949, building a career in design in male-dominated 1950's New York, losing her husband at age 40, and bringing up child as a single mother, Lucia's life force should inspire anyone to defy what society defines as possible.

At 91-year-old Lucia is still a Professor at Pratt, passing on her wisdom, teaching design thinking to a new generation of talent, and in doing so re-calibrating our perception of age.

I hope you enjoy this deep dive into design, abstraction and life lessons with Lucia DeRespinis.

What we discuss:

  • Lucia’s early life where change became the norm
  • Her father’s influence on her design and building skills
  • The impact of her father’s early death
  • How chance or serendipity led her to a course on Industrial Design at Pratt Institute in 1949
  • Being one of only two women on the course of 64 men
  • How she confronted gender stereotypes in her first role
  • Her path to becoming a senior designer at top design studio George Norman
  • Her experiences at the World Fair in the USSR in 1960
  • The impact of her husband, Lou’s early death
  • Her answers and insights into Elaine’s design questions on abstraction and 3D
  • Pratt’s approach to design
  • How Dunkin Donuts Logo was born
  • Her views on AI and the future of design
  • Her perspective on the educational imperative
  • Our quick fire questions
  • And the Impossible Question


Links in show

Pratt Institute

George Nelson

Dunkin Donuts Logo

Corey Cambridge Silent Giants

Lucia’s Designs

Lucia’s longer story

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The Impossible NetworkBy Fabrica Collective

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