There’s been a major shift in the coaching industry - you may have noticed that some coaches are leaving the industry and changing direction.
This “dying-off” of a fantasy of being a coach presents great opportunities for those resilient enough to stay at the top of their field.
In this episode of Next Level Influence, Melanie Benson and Samantha Riley prepare for the new year by discussing their predictions for the growth opportunities in 2023.
To do well in business in 2023 and seize these opportunities demands an understanding of your unique superpower, and helping others acknowledge you as an authority.
Here are some of the highlights of this episode:- The die-off of the coaching fantasy (00:58)
- Why it's important to get clear on your unique superpower (03:07)
- Amplifying visibility with relatability (06:25)
- The components of relatability (11:11)
- Where is content shifting to in 2023 and the big opportunity that comes with it (12:12)
- The power of simplification and how to embrace it in business (16:40)
Quotes:"The way to stop being a best-kept secret and to really stand out is by taking your unique superpower and helping people understand that you are an authority." -Melanie Benson
"It will not be enough to be good at what you do anymore. You have to be seen and experienced as an authority." -Melanie Benson
"Visibility needs to come from a place of service and giving value to others." -Samantha Riley
"As experts, we don't necessarily want our videos to go viral as it may not attract the right audience. We're better off keeping our message tight and making sure it gets to the right people so we get a better return on investment." -Samantha Riley
Resources:- Learn How to Avoid the 17 Mistakes You Are Making As A Guest Expert That's Costing You Leads and Clients by Melanie Benson https://melaniebenson.com/magnetize/
- Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact through Samantha's The Million Dollar Plan™ https://samanthariley.global/plan/
- Next Level Influence Episode 18 Lessons Learned
Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge