In today's episode, I will explain how linear thinking kills full funnel freedom. Our brains burn about 20% of the calories we consume. And so, to conserve energy, humans tend to employ linear thinking. In essence, a linear process has a starting point and an ending point, and our brains make it as simple and straight as possible. Linear thinking, unfortunately, stifles creativity.

What You'll Learn:

- What linear thinking is

- The pros and cons of linear thinking 

- How to promote flexibility in your sales team

- Helping your team to seek growth opportunities

- Giving your team permission to think strategically

- How to get out of the comfort zone

- Why you need to promote a win or learn mindset in your team

- How to lead your team with a vision

Linear thinking in sales is all about logic and ticking all the boxes when qualifying a prospect. However, following a process to the core means salespeople will start rejecting ideal prospects because they didn't exactly fit the boxes our salesperson wanted to check. This is why we preach non-linear thinking, where a salesperson can make tweaks to the process of defining an ideal sale.  

Resources:

- Change: The Sandler Way by Hamish Knox

- The Sales Coach's Playbook: Breaking the Performance Code by Bill Bartlett

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc