In this episode, I talked to James Lavers - fellow parentpreneur, online marketing genius, and selling-through-video expert, and founder of Lazy Coach. We discussed why it’s important to confirm there is demand for your product before creating it, how to get that confirmation as quickly and easily as possible, and what we can do to get sales for our product before it even exists. Listen to this interview to get some awesome advice on how to get started with a new business or product, and reflect on how you 'get in your own way' when it comes to getting your first sales. Show notes: http://www.parentpreneur.com/podcast-019-james-lavers-why-you-should-sell-first-create-later