She Podcasts

019 Podcast Advertising, Trolls and Apps

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Show 019 Quick-Guide
  • The Apple Event in September in how those millions of iPhones & iOS 8 will affect podcasting
  • If you are using a Feedburner feed as your feed for iTunes, does your podcast work? Are there any errors?
  • Shout out to @traceymarksmd who tweeted out some love via the Podcasts App.
  • We discuss a question from Tracey about Podcasts
  • You need to learn how to use The Podcasts App from Apple!
  • Optimize your show notes for easy action taking in podcasts apps.
  • We should do a tutorial on how to optimize your podcast in the different podcast apps!!!
  • Why having a separate feed for your podcast and your website can be an asset.
  • Elsie’s interested in doing voice over work.
  • Jessica breaks down what Hidden Valley Ranch Voice is.
  • We get into the podcast patent troll WIN - 1.3 million dollars in damages awarded to this guy.
  • We go off topic - about our friend Hillary
  • iTunes podcast art specs have changed! Get the scoop!
  • Who will be affected by this change in the iTunes artworks specs?
  • Off topic again - where we listen to music.
  • Who in the world is Chalene Johnson? And why is she a hot tamale?
  • Turning podcast advertising on it’s head & re-inventing! And why Howard Stern will get totally pissed off.
  • Jess starts the conversation about the difference between sponsorship and advertisers.
  • Advertising in podcasts is a long tail commitment.
  • Breaking down the different types of ads for podcasts.
    • FEEDBACK REQUEST!

    Your homework: start a conversation with someone that just bought a new iPhone and doesn’t listen to podcasts. What do they think about the Podcasts App?

    Is your show working in the podcasts app?

    Do you guys want a screencast on how to use and optimize for the podcasts apps?

    Do you have a new interesting way to advertise in your podcast? Let us know!

    Links mentioned by Jess and Elsie!
    • iPhone 6 & iPhone 6 Plus Sales in opening weekend
    • Jessica’s Brand Vous Program
    • Question from Tracey about optimizing the shownotes in the Podcast App in She Podcasts Group
    • After Setback in Texas, the Fight Against Podcasting Patent Troll Will Continue
    • Our friend Hillary Rubin
    • Bookmark this link! iTunes specs!
    • Spotify
    • iTunes Radio
    • Chalene Johnson
    • Chalene’s Instagram account
    • Interview with Chalene on Social Media Marketing Podcast
    • How A Former Public Radio Man Is Helping To Reinvent Advertising With His New Podcast
    • Preston and Steve
    • Shannon Cherry
    • Ad Rotate Pro
    • Hover
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        • FEEDBACK + PROMOTION for Women Podcasters

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        She PodcastsBy Elsie Escobar and Jessica Kupferman
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