On this episode of the Automated Coach Podcast, Dr. Denise Dennis welcomes sales expert Evan Polin, President of Polin Performance Group LLC. With over 25 years in sales coaching and consulting, Evan shares his journey from counseling to empowering professionals who never imagined themselves as salespeople, think attorneys, accountants, and consultants, by teaching them how to build their book of business. 

The conversation dives into practical strategies for maintaining a healthy sales pipeline, the importance of intentional prospecting, and how leveraging relationships (without resorting to spammy outreach!) can open doors to new opportunities. Evan also discusses the challenges of balancing client service and business growth, offering actionable tips like color-coded calendars and the “sales cookbook”, a data-driven approach to sales planning. And, of course, Dr. Denise explores how automation and AI can streamline your outreach and follow-up processes, making sales less daunting and more effective. If you want smart, human-centered tactics for growing your coaching business and working smarter (not harder), you won’t want to miss this insightful conversation!

Evan Polin is the President of Polin Performance Group LLC, with over 25 years of experience in sales coaching and consulting. He specializes in helping businesses and professional service firms enhance their sales, profits, and productivity through tailored sales coaching and consulting. Co-author of Selling Professional Services the Sandler Way, Evan integrates his counseling background with proven sales strategies to deliver exceptional results.

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