In this episode we discuss how video game advertising and trailers have changed, why ‘footage captured in game’ means nothing, and whether any of this matters at all.

• Read Patch The Process, an article about ‘day one patches’ by indie game dev Rami Ismail.

There’s lots of videos you should watch to accompany this episode:

• Harry Potter and the Half-Blood Prince “Teen Comedy Trailer”
• Watch Dogs – E3 2012 vs PC Release
• Clash of Clans adverts
• Dead Island
• Elite: Dangerous Launch Trailer vs PS4 launch trailer
• Introducing the Overwatch League
• No Man’s Sky Gameplay Trailer 2014
• “The EVE Online Experience” and “This is EVE” – Uncensored
• Overwatch animated shorts including “Infiltration”