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#019: When Your Launch Flops (What To Actually Do)
You spent 6 months building your product. 45 days writing the emails, setting up the waitlist, and prepping for launch week.
And when it finally goes live... nothing.
In this episode of Marketing Minutes, I break down exactly what I’d do if I launched a product and sales didn’t come in the way I hoped. Because I’ve been there. I’ve seen friends go through it. And I’ve realized something: the launch isn’t what fails. The strategy does.
So I’m pulling back the curtain on what’s working (and what’s not), what I’m doing differently this time, and how to avoid the passive, hope-it-sells energy that kills conversion.
If you’re in the middle of a launch, prepping for one, or feeling discouraged about a recent one that flopped, this is the episode you need.
KEY TAKEAWAYS
- Why I stopped doing “invisible” launches and started showing up live
- What actually worked between Cohort 1 and 2 (and what totally flopped)
- The biggest pricing and messaging mistake I made in my second cohort
- Why testimonials matter even if your product is brand new
- What to do if people are opening emails but not buying
- How I use Kit and live Q&A sessions to close sales
- The real reason your audience isn’t buying (even if they said they’re interested)
MY LAUNCH TOOLKIT
Instagram – for content and visibility
Kit – to track buyer behavior and send targeted follow-ups
Email – for nurturing and last-call reminders
Live Q&As – to convert on-the-fence leads
Loom – to send personal video replies to warm leads
The launch isn’t dead. But the old way of doing it is. If you’re relying on content and email alone, you’re probably leaving sales on the table.
Listen in and I’ll walk you through how I’m handling my next launch... and what I’d do differently if I had to start over today.
CONNECT WITH ME
Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: [email protected]
LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058
Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2
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By Gannon MeyerYou spent 6 months building your product. 45 days writing the emails, setting up the waitlist, and prepping for launch week.
And when it finally goes live... nothing.
In this episode of Marketing Minutes, I break down exactly what I’d do if I launched a product and sales didn’t come in the way I hoped. Because I’ve been there. I’ve seen friends go through it. And I’ve realized something: the launch isn’t what fails. The strategy does.
So I’m pulling back the curtain on what’s working (and what’s not), what I’m doing differently this time, and how to avoid the passive, hope-it-sells energy that kills conversion.
If you’re in the middle of a launch, prepping for one, or feeling discouraged about a recent one that flopped, this is the episode you need.
KEY TAKEAWAYS
- Why I stopped doing “invisible” launches and started showing up live
- What actually worked between Cohort 1 and 2 (and what totally flopped)
- The biggest pricing and messaging mistake I made in my second cohort
- Why testimonials matter even if your product is brand new
- What to do if people are opening emails but not buying
- How I use Kit and live Q&A sessions to close sales
- The real reason your audience isn’t buying (even if they said they’re interested)
MY LAUNCH TOOLKIT
Instagram – for content and visibility
Kit – to track buyer behavior and send targeted follow-ups
Email – for nurturing and last-call reminders
Live Q&As – to convert on-the-fence leads
Loom – to send personal video replies to warm leads
The launch isn’t dead. But the old way of doing it is. If you’re relying on content and email alone, you’re probably leaving sales on the table.
Listen in and I’ll walk you through how I’m handling my next launch... and what I’d do differently if I had to start over today.
CONNECT WITH ME
Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: [email protected]
LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058
Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2