5 important considerations for your content marketing strategy.

In this episode of the podcast, I talk about five important questions you need to consider when you are revising your marketing strategy. 

I decided to make an episode on this topic because I’ve noticed that a lot of my clients don’t have an overall strategy when they approach me to help with their content marketing. In some cases, they do have an idea of what their strategy is, but when we look at the strategy guidelines versus what they're doing, it's completely different. 

In this episode, I got through some specific questions that I ask my clients when we get started on creating or revising their marketing strategy. 

Quotes

• It’s important to start with strategy, because it will give us a snapshot of our current situation, and then it will point us to where we need to go next.
• When you don't consider this evolution, your language, your messaging will become obsolete.  
• It’s important to ask yourself who is your ideal customer and take into consideration the evolution of that ideal customer.

Resources mentioned

• Check out my free customer avatar guide: https://flatoutsocial.com/free-resources

Connect with me

• Follow me on LinkedIn, Instagram, Facebook, and Twitter.
• Visit my website to learn more.

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See you in the next episode.