In this conversation with Ed Lynes, founding partner at Woden, (a strategic brand storytelling firm), he elaborates on his own hero's journey. We learn about some of the defining moments in his life, what he aspires to do with his work--as he helps others discover their voices in telling their stories.

Ed Lynes is a founding partner at Woden, a strategic brand storytelling firm. Woden helps organizations develop a clear, compelling narrative—and align all they do behind that story. Prior to founding Woden, Ed had a decade-long career in sales and marketing at media and technology companies, scaling brands from under $1MM to $25MM+ in revenue. Although he’s a native Bostonian with die-hard passion for the Celtics, Red Sox, and Patriots, Ed now resides in Philadelphia with his wheaten terrier, Bailey.