Arvid Brobeck is in charge of the UX (user experience) departement at the digital marketing agency Digitas in London. He is also a lecturer at the Master's programme Content Strategy at FH Joanneum in Graz/Austria. In this episode of Talk Content Arvid explains how UX is a kind of architecture, how the two disiplines UX and Content Strategy are related and what eating spaghetti through your nose has to do with user testing.