In this week’s episode, Joe, Rich and Simmo discuss Japan’s number 1 beer, Asahi Superdry, in the Pursuit of Hoppiness. In the Hop Topic we discuss how beer is being wasted due to COVID-19 and possible ways of reducing this wastage.

Be sure to follow Asahi 📲

👊 Website http://uk.asahibeer.co.uk/

📷Instagram https://www.instagram.com/asahisuperdry/?hl=en

🐦 Twitter https://twitter.com/asahiukltd?lang=en

💪 Untappd https://untappd.com/w/asahi-breweries/50/beer

🐵Monkey Ad: https://youtu.be/4sObF8mIopk

Location: HQ - Sumida, Tokyo, Japan (16 plants in EU, 3 in America, 1 in china, 16 in Australasia and 34 in Japan)

Products: Beer, Spirits and Soft drinks and food business

Asahi Superdry - beer

History:

1889 forming of Osaka Brewing company based on German brewing techniques for Japanese tastes.1892 Asahi beer launched.

1949 becomes Asahi breweries ltd through acquisitions to become a comprehensive beverages brand.

Innovative - 1958 launch first canned beer in Japan & 1965 first pull tab can launched & 1971 first aluminium canned beer (distinctive can)

2003 expanded into foods

2016 acquired SAB Miller’s EU business including Birra Peroni, Grolsch & Meantime brewing.

Sustainability: water sustainability goals, using less, recycled water. Affordable and clean energy. Big on human rights on how the business operates, linked to their Asahi group code of conduct and the Asahi group philosophy.

Community: Collaborations with Japanese DJ’s, choreographers, Chefs,

To note: Asahi is a common name, The Asahi Shimbun (national newspaper). 2.1 trillion yen in 2019 = $19.663 bn or £15.6bn