Our host Michael Eady sits down with Craig Annis from the United States Golf Association for episode two of the We Believe in Sports Podcast. Craig was recently named the USGA’s Chief Brand Officer, taking the lead on strategies focused on driving a positive effect on brand engagement and business growth. He and his teams oversee many aspects of the USGA brand including media relations, website content, social media strategy, community relations, marketing, and notably strategies for the U.S. Open Championship. After getting to know Craig through our relationship with him at Knight Eady, it was clear that he shares a similar philosophy behind his belief in sports. His passion for sports is evident not only when discussing the game of golf, but also when chatting about all things NHL, promoting women’s sports and also being a dad. We sat down with Craig to unpack what the power of sports means from his perspective, including how that power is found in the game of golf and the industry as a whole.