In this episode, we discuss what it means to be a value brand, why being a value brand vs. discount brand can elevate your business and bring you the right clientele, and the mistake new solo spa owners often make because I know I made this mistake Check us out on our website at www.spabusinessbuilding.com Continue the conversation in our free community at https://www.facebook.com/groups/1053331485640628/ Let’s be Social - https://instagram.com/spa.biz.building Find me on Facebook - https://facebook.com/spabusinessbuilding