Ready to meet a fashion industry powerhouse? Join us as we chat with Abi Dakin, founder of the children’s clothing brand, Claude and Co, renowned as the ‘Milking It’®️ brand. She is a founder with an infectious spirit that shines through her entrepreneurial story. We discuss the experiences that led her to create her unique kids’ clothing brand as she tells us about her time crafting her experience whilst working for dominant fashion companies, the challenges she faced in the industry, and the moment she decided to launch Claude & Co.

Also in this episode, we dive into the ups and downs of being an entrepreneur, focusing on Abi’s personal fear of failure and the benefits she gained from her support system. We also discover the lessons Abi has learned from her career and how her experiences have contributed to her ambition for Claude & Co. The excitement she embodies for her work is infectious as Abi talks about Claude & Co’s involvement in the personal moments of life. Discussing the joy she feels when she is able to witness that - particularly addressing the renowned ‘Milking It’ onesie that featured in Zoe Sugg and Alfie Deyes’ pregnancy announcement. 

If you are interested in fashion, starting a business, or just curious about building a brand, this episode is a must-listen!

Presented by Trent Peek & Richard Ardis.

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