In this episode, Nicole Engelmann chats with Squarespace web designer Freya Padmore about creating a powerful online presence through strategic website design, smart SEO, and digital marketing must-dos.

They cover the key pages every small business website needs, the importance of clear call-to-action buttons, and how to avoid common website mistakes. Freya also shares practical tips on using keywords effectively, why you need a Google Business Profile, and how she's building her own visibility through social media and the upcoming launch of her DIY Website Club membership.

If you're a creative or small business owner looking to upgrade your website and boost your visibility, this one’s for you.

Host & guest info:

Nicole Engelmann

Nicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond.

She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd - turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered.

Nicole's website: www.londonbrandingphotos.com

Follow Nicole on Instagram: www.instagram.com/londonbrandingphotos

Connect on LinkedIn: www.linkedin.com/in/nicole-engelmann

Sign up to her newsletter: www.londonbrandingphotos.com/newsletter

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Freya Padmore

Freya is a Squarespace website designer for business owners who want to take the tech-headaches out of business. Helping you to feel confident with all things websites, SEO and automations.

Membership Waitlist: www.freyapadmore.com/membership-waitlist

Follow Freya on Instagram: www.instagram.com/freyapadmore

Check Out Freya's Website: www.freyapadmore.com

Get All The Freebies: www.freyapadmore.com/link-in-bio

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Timestamps:

00:00 Building Your Website: Essential Pages
02:54 Keywords and SEO Basics
04:44 Common Website Mistakes to Avoid
12:05 Boosting Visibility with Google Business Profile
16:56 Work in Progress: Social Media and Membership Launch

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Keywords:

Squarespace, website design, SEO, personal branding, client attraction, business visibility, creative entrepreneurs, Google Business Profile, digital marketing, call-to-action tips, small business websites, user experience, DIY website design, women in business, social media for creatives, membership sites, small business owner