Feeling Content from Loft One12

02: From Lockdown Idea to Gifting Brand with Kerry Bilson


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In the second episode of Feeling Content, Shaun Taylor sits down with Kerry Bilson, founder of Letterbox Love, to explore how a simple idea during lockdown grew into a thriving gifting business.

Kerry shares the reality behind building a brand from scratch, from writing poems in her garden and packing orders in a caravan to securing major opportunities with Team England and national retailers. She talks openly about the early challenges of starting without experience, learning the hard way about marketing, and navigating the uncertainty that comes with leaving a stable career to pursue something new.

The conversation dives into the importance of authenticity in content, the role social media has played in building a loyal community, and why storytelling has been at the heart of Letterbox Love’s growth. Kerry also reflects on the pressures of scaling a business, managing cash flow, and working closely with her husband to build something sustainable together.

An honest and insightful episode for anyone starting a business, building a brand online, or trying to turn a creative idea into something bigger.

Letterbox Love: https://letterbox-love.co.uk/

Connect with Kerry: https://www.linkedin.com/in/kerry-bilson-1514b7107/

 

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/

Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/

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Feeling Content from Loft One12By Shaun Taylor