Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads.  

Takeaways

• Repurposing content and creating top-of-funnel content can help drive people to the lead magnet.
• Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email subscribers.
• Using ads, such as LinkedIn DMs, cold emails, and meta ads, can also be effective in reaching a larger audience.
• It's important to consider the position of lead magnets in the sales funnel and create content that aligns with the target audience's needs and interests.

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