Ben Greenfield had a successful and well paying career as a fitness trainer to the elite. But with twins on the way, he soon realized that trading dollars for hours was not how he wanted to live his life. After making more than $50,000 in less than a week selling one of his first training products, Ben quickly made the transition to creating and selling online services and information products to endurance athletes and fitness fanatics full time.  In this episode of the Endurance Sportswire Podcast, Ben will share how he created his dream job in endurance sports, the tools and resources he uses to run his business, as well as the "aha" moments and mistakes he has made along the way.