In this episode of E-Commerce with Coffee?! we talk to Jim Loden, Vice President of Sales at Petra Industries. Petra is a wholesale distributor that partners with omnichannel and e-commerce brands to supercharge their presence online.

Jim rolls into this episode with a wealth of experience to back him up. He’s been around the block for sure, and has spearheaded major strategic shifts at Petra (and for the clients they serve).

On E-Commerce with Coffee?! Jim starts off by talking about what’s at stake for brands in e-commerce. “If you choose not to participate in the e-commerce world,” he says, “you’re not going to make it.”

He makes one heck of a case to back that up.

Jim also talks about key partnerships, without which your brand’s profit margins seriously erode. Every channel (from Amazon to Home Depot) has different requirements for brands selling their products there, and it’s the strategic relationships that help you navigate those waters.