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02: Neil Patel: Change Your Mindset, Not Your Customer
Show Notes: KimOrlesky.com/2 “Change your mindset. When you do something outside your comfort zone, what’s the worst that can happen? The answer is usually nothing.“ - Neil Patel (click to tweet)
What does it take to start several, very, very, successful companies? Wouldn’t we all like to know!
According to Neil Patel—the cofounder of Kissmetrics, CrazyEgg, and HelloBar, and marketing consultant to companies such as Amazon and NBC, to name just a few of his accomplishments—the answer is very simple: be honest and listen to your customers.
Neil’s sharing out how he got started—by turning people away!--and the importance of not overselling yourself. You want customers to be surprised by your work, for the right reasons!
He’s also talking about learning from your mistakes by failing forward, and about learning from your customers by listening to them. If they don’t want what you’re selling, figure out why! What are they still looking for that they can’t find, elsewhere or anywhere?
We’re digging into the importance of getting to know your customers and focusing on their goals, to meet yours. Neil is a marketing genius—you won’t want to miss his advice to us entrepreneurs.
“Word of mouth kicked in because I was honest. You under promise and you over deliver.” - Neil Patel (click to tweet) Bullet-points- Don’t be afraid to turn away customers who want something that you can’t provide. Be honest about what your skills and specialties are, and don’t promise something you may not be able to do. It’s better to under promise than to under deliver.
- Try to find out what the goals, budgets, and overall health of your clients are. Ask them about long and short term goals, and then offer solutions and ideas to help them meet these goals.
- Focus. Especially when you’re just starting out, or starting something new, don’t try to do a million things at once. You customers won’t get the attention they need, and your business will suffer.
- You’re going to make a lot of mistakes, so your best option is to succeed forward. Learn from your mistakes so you can avoid making them twice.
- Do whatever the company needs. When you’re early on, it’s not about what you want or like, it’s what your company needs to keep going, and you need to be willing to do that.
- Understand your customers to get more sales and revenue. Figure out what they want to buy and what they’re looking for, and stop selling them the same thing over and over again. Customer development is an excellent growth strategy.
www.Summit.neilpatel.com
www.Neilpatel.com
www.neilpatel.com/blog
www.crazyegg.com
https://www.kissmetrics.com/
Show Notes: KimOrlesky.com/2
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By Kim OrleskyShow Notes: KimOrlesky.com/2 “Change your mindset. When you do something outside your comfort zone, what’s the worst that can happen? The answer is usually nothing.“ - Neil Patel (click to tweet)
What does it take to start several, very, very, successful companies? Wouldn’t we all like to know!
According to Neil Patel—the cofounder of Kissmetrics, CrazyEgg, and HelloBar, and marketing consultant to companies such as Amazon and NBC, to name just a few of his accomplishments—the answer is very simple: be honest and listen to your customers.
Neil’s sharing out how he got started—by turning people away!--and the importance of not overselling yourself. You want customers to be surprised by your work, for the right reasons!
He’s also talking about learning from your mistakes by failing forward, and about learning from your customers by listening to them. If they don’t want what you’re selling, figure out why! What are they still looking for that they can’t find, elsewhere or anywhere?
We’re digging into the importance of getting to know your customers and focusing on their goals, to meet yours. Neil is a marketing genius—you won’t want to miss his advice to us entrepreneurs.
“Word of mouth kicked in because I was honest. You under promise and you over deliver.” - Neil Patel (click to tweet) Bullet-points- Don’t be afraid to turn away customers who want something that you can’t provide. Be honest about what your skills and specialties are, and don’t promise something you may not be able to do. It’s better to under promise than to under deliver.
- Try to find out what the goals, budgets, and overall health of your clients are. Ask them about long and short term goals, and then offer solutions and ideas to help them meet these goals.
- Focus. Especially when you’re just starting out, or starting something new, don’t try to do a million things at once. You customers won’t get the attention they need, and your business will suffer.
- You’re going to make a lot of mistakes, so your best option is to succeed forward. Learn from your mistakes so you can avoid making them twice.
- Do whatever the company needs. When you’re early on, it’s not about what you want or like, it’s what your company needs to keep going, and you need to be willing to do that.
- Understand your customers to get more sales and revenue. Figure out what they want to buy and what they’re looking for, and stop selling them the same thing over and over again. Customer development is an excellent growth strategy.
www.Summit.neilpatel.com
www.Neilpatel.com
www.neilpatel.com/blog
www.crazyegg.com
https://www.kissmetrics.com/
Show Notes: KimOrlesky.com/2