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Strategy hacks discussed in this episode: Happy Line (or the art of really, really understanding your customers, and treating them as they want to be treated), and Kicking Stones Away (or how to influence people by making them feel good).
Sam Gilbert, Best-Selling Author @ “Good Data”.
An expert in data-driven marketing, Sam was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up named as one of Wired’s hottest start-ups in Europe and ranked in the Sunday Times TechTrack100 list of the UK’s fastest growing companies. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. Sam Gilbert is now an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge, and the author of “Good Data” a fascinating book making the case for controlling big tech while still achieving the positive benefits from data.
Paul Morrish, Co-Founder & Group Corporate Director @ Succession Wealth, ex-Managing Director, Consumer Finance @ Santander UK.
Former banker Paul Morrish is the co-founder of Succession Group, a wealth management company which employs over 600 people in 20 offices across the UK, handling £10bn worth of client investments. Paul has bought 60 companies in eight years to help build that business. The business was recently sold to Aviva PLC for £385m. A passionate Exeter City supporter, he was appointed to the club’s board in 2006 and developed & delivered the strategy and business plan which saw the Grecians regain Football League status in 2008 and League One promotion in 2009. Paul is also an active member of the Exeter Network Church (ENC), which focuses much of its work on the needs of the poor and vulnerable in the community, and a Trustee and leader of Devon Christian Youth Camps, which provides five summer camps in South Devon for young people.
Find & follow Fred on:
- Book: fredpelard.com/book
- Twitter: twitter.com/fredpelard
- Youtube: youtube.com/fredpelard
- LinkedIn: linkedin.com/in/fredpelard
- Instagram: instagram.com/fredpelard
Producer: Michael Bannon
By Fred PelardStrategy hacks discussed in this episode: Happy Line (or the art of really, really understanding your customers, and treating them as they want to be treated), and Kicking Stones Away (or how to influence people by making them feel good).
Sam Gilbert, Best-Selling Author @ “Good Data”.
An expert in data-driven marketing, Sam was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up named as one of Wired’s hottest start-ups in Europe and ranked in the Sunday Times TechTrack100 list of the UK’s fastest growing companies. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. Sam Gilbert is now an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge, and the author of “Good Data” a fascinating book making the case for controlling big tech while still achieving the positive benefits from data.
Paul Morrish, Co-Founder & Group Corporate Director @ Succession Wealth, ex-Managing Director, Consumer Finance @ Santander UK.
Former banker Paul Morrish is the co-founder of Succession Group, a wealth management company which employs over 600 people in 20 offices across the UK, handling £10bn worth of client investments. Paul has bought 60 companies in eight years to help build that business. The business was recently sold to Aviva PLC for £385m. A passionate Exeter City supporter, he was appointed to the club’s board in 2006 and developed & delivered the strategy and business plan which saw the Grecians regain Football League status in 2008 and League One promotion in 2009. Paul is also an active member of the Exeter Network Church (ENC), which focuses much of its work on the needs of the poor and vulnerable in the community, and a Trustee and leader of Devon Christian Youth Camps, which provides five summer camps in South Devon for young people.
Find & follow Fred on:
- Book: fredpelard.com/book
- Twitter: twitter.com/fredpelard
- Youtube: youtube.com/fredpelard
- LinkedIn: linkedin.com/in/fredpelard
- Instagram: instagram.com/fredpelard
Producer: Michael Bannon