Tena Pettis is the owner and founder of Tenacious, among several other entrepreneurial ventures. After seeing a need in the Minneapolis/St. Paul area for an event, she decided to take on the challenge by putting together The Before. Conference.

Now getting to launch this venture into its 3rd year, Tena shared with us some of her biggest lessons learned, and why she loves doing events.

In this episode we discuss:

• Why Tena decided to do a live event and the experience (or lack of) she had putting on something at such a large scale
• How Tena set-up the event to make her money back, and the different ways she makes income from it
• How she used free masterminds to hand pick her attendees and keep the integrity of the room at a maximum
• How many tickets she gave away free to her first event (you’ll be shocked by this answer), and the cool story behind it.
• The biggest lesson she learned and the mistake she made in year 2 vs. year
• The details she refused to overlook, and the difference they made
• The biggest piece of prep work she did before ever creating the event, and how that drives every decision she made

You can learn more about The Before Conference by clicking here: The Before. Conference

Are you ready to learn how to knock your live event out of the park? Download our FREE budget planner to learn how. http://bit.ly/epic_budget