The Freelance Insider Show

02: The Secret to Finding a Freelance Niche That Actually Attracts Clients


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Ever feel like you're throwing spaghetti at the wall, hoping something sticks in your freelance career? This episode of The Freelance Insider Podcast dives deep into niching down. I break down why being a jack-of-all-trades might actually be hurting your chances of landing dream clients and higher pay.


We'll tackles the big question: How do you actually find your niche? It's not about waiting for inspiration to strike. It's a step-by-step process of figuring out your strengths, researching the market, and getting specific about who you serve.


Key points discussed:

• Why clients prefer specialists

• How to identify your hidden talents and skills

• The importance of understanding market demand

• Strategies for conducting online research to find your ideal clients

• Why niching down is a starting point, not a life sentence

• Examples of successful niches


This episode is for you if:

• You're a new freelancer feeling lost in a sea of generalists

• You're an experienced freelancer looking to attract better clients and increase your rates

• You're ready to stop competing on price and start offering specialized value


Tune in to learn how to find that sweet spot where your expertise meets a market need. It's time to ditch the spaghetti and get strategic about your freelance journey.


If you have a great idea for a future episode please reach out to me at [email protected].

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The Freelance Insider ShowBy Al Calder