<p>Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss</p>
<ul>
<li>Alfred Hitchcock and the MacGuffin with screenwriter John August</li>
<li>Edward Hopper's iconic painting, Nighthawks</li>
<li>the meaning of the Starbucks siren</li>
<li>Walt Disney's theme park design "weenie" and other visual magnets with Thinkwell Group CEO Craig Hanna</li>
</ul>

Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss Alfred Hitchcock and the MacGuffin with screenwriter John August Edward Hopper's iconic painting, Nighthawks the meaning of the Starbucks siren Walt Disney's theme park design "weenie" and other visual magnets with Thinkwell Group CEO Craig Hanna

<p>Host Larry Vincent joins forces with&nbsp;Brand Studio Creative Director Marcus Bartlett&nbsp;to break down&nbsp;his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they&nbsp;discuss</p>
<ul>
<li>Alfred Hitchcock and the MacGuffin with screenwriter John August</li>
<li>Edward Hopper's iconic painting, Nighthawks</li>
<li>the meaning of the Starbucks siren</li>
<li>Walt Disney's theme park design "weenie" and other visual magnets with Thinkwell Group CEO Craig Hanna</li>
</ul>

#02: The Thing That Is The Thing

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

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#02: The Thing That Is The Thing

#02: The Thing That Is The Thing