Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss

• Alfred Hitchcock and the MacGuffin with screenwriter John August
• Edward Hopper's iconic painting, Nighthawks
• the meaning of the Starbucks siren
• Walt Disney's theme park design "weenie" and other visual magnets with Thinkwell Group CEO Craig Hanna