In creating a brand, platform or life/business of our dreams, after we begin "getting started" the next step easily becomes, "and then what?", "what will we create?" "how will we create it?" etc. In this episode we explore the WHW framework introduced by Gary Vaynerchuk regarding what content to create, how (audio, word, video) and where to distribute it. Kevin explains his reasons for choosing a format of documenting his process and tying in his past versus making claims without credibility, and refers the audience to like-minded podcasters and tools such as Trent Shelton, and anchor.fm. This is the second episode of "The Climb" a journey of a Millenial finding his voice and learning to synthesize it properly.