In today's episode, we're going to talk about how our salespeople unintentionally kill their credibility with clients and prospects. We've all been in situations where a salesperson used words or phrases that made you think twice about doing business with them. And it even might be you who used those words and wondered why a hot deal went dead. Of all the crappy sales pitches your salespeople could use, the four phrases we talk about in this episode tend to be the most detrimental. 

What You'll Learn:

- The four phrases that kill a salesperson's credibility

- Why salespeople need to stop using "begging words"

- How to record and analyze sales calls

- Why you need to start holding your prospects accountable

- The benefits of guarding your credibility as a salesperson

- Which words weaken your statements and undermine actions

You probably already know that you don't have to be extremely different from your competition to win business in sales. You just need to be slightly different. At the bare minimum, being different involves guarding your credibility by avoiding words that could actually hurt your chances of earning a prospect's business.

Resources:

- The One Word Leaders Should Stop Using

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc