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#020 - Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value
Simplify your marketing. Amplify your results. In this episode, John explores the power of data-driven marketing—covering everything from artificial advancement and pricing transparency to multi-touch attribution and value-first campaigns. He breaks down what makes marketing actually work, how to track what matters, and why simplicity is often the most overlooked strategy for customer engagement and conversion.
Chapters
02:47 – Data-Driven Marketing Insights
05:58 – Simplifying Marketing Campaigns
08:42 – Value-First Marketing Strategies
11:42 – Understanding Customer Needs
15:00 – The Importance of Pricing Transparency
17:45 – Multi-Touch Attribution in Marketing
20:44 – Effective Campaign Execution
The Dataliction Podcast—where data meets action. We break down analytics, share real-world stories, and give you the tools to turn your data into decisions that drive real growth. Follow us and keep the conversation going. Enjoy this episode? Leave a review and share it with someone who needs to hear it!
View all episodes
By DatalictionSimplify your marketing. Amplify your results. In this episode, John explores the power of data-driven marketing—covering everything from artificial advancement and pricing transparency to multi-touch attribution and value-first campaigns. He breaks down what makes marketing actually work, how to track what matters, and why simplicity is often the most overlooked strategy for customer engagement and conversion.
Chapters
02:47 – Data-Driven Marketing Insights
05:58 – Simplifying Marketing Campaigns
08:42 – Value-First Marketing Strategies
11:42 – Understanding Customer Needs
15:00 – The Importance of Pricing Transparency
17:45 – Multi-Touch Attribution in Marketing
20:44 – Effective Campaign Execution
The Dataliction Podcast—where data meets action. We break down analytics, share real-world stories, and give you the tools to turn your data into decisions that drive real growth. Follow us and keep the conversation going. Enjoy this episode? Leave a review and share it with someone who needs to hear it!