IntroductionIn this episode, Dalena White, Secretary General of the International Wool Textile Organisation (IWTO) introduces the services that the IWTO offers towards the wool industry. Dalena lays out the strategic focus areas the industry body is focusing on. Focus areas include scientific research in areas such as health and wellness as well as sustainability. In the discussion, Dalena also points out the importance of educating young professionals in order to win the best talent for the industry in the future.

About Dalena WhiteDalena White is the Secretary General of the International Wool Textile Organisation (IWTO). IWTO is the recognized global authority for standards in the wool industry and has been representing the interests of the wool textile trade since 1930. IWTO is a member organisation and represents 60% of the total wool production pipeline. IWTO does not trade for profit. Dalena has 20 years’ experience in textile manufacture and sourcing, working closely with retail. For the past eight years, she has been involved with brand development and product design in wool and finding sustainable solutions for designers wanting to work with wool in South Africa. Dalena moved to Brussels and the IWTO office in June 2016.