Isaiah McPeak took the helm for this instant-classic episode of live coaching with Cory McCain. After hearing about Cory’s new podcast about fitness and health, Isaiah helped Cory with software sales challenges. Cory runs WeStrive, a software platform for fitness trainers (westriveapp.com).

Software sales challenges they covered:

* How to scale by adding salespeople without losing performance.

* Deciding the in-source vs. out-source as you scale a software company.

* Why demoing software is a bad approach, and how to use the tabs-menu approach to make “demos” live and dynamic.

* How to land the choose-your-own-adventure software demo with a value-finding question.