Key Takeaways:

1. What is the “best way?” Is there any such thing as “the right answer?” What’s the right balance between being data-driven and guided by instinct? Finding best practices shouldn’t be the goal. Doing what’s best for you should be the goal.
2. Magic, success, and really incredible stories started with marketers doing what we should all do more of – thinking critically and considering context. As Jay said, we tell ourselves that there's some magical solution for why innovators innovate but the reality is that they are simply seeing the world right in front of them as it actually is and they're making decisions based on that.
3. What if you focused a lot less on reach and a lot more on resonance? We all want more contacts, more buyers, or more leads. Instead, what if we focused on going deeper and providing richer, more meaningful experiences and interactions with the contacts and customers we already have?

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/break-the-wheel-acunzo