In this episode, Khyati Pal, founder of YPP Consulting, breaks down why recruitment is anything but straightforward – and how Salesforce can bring much-needed clarity and structure to an industry full of moving parts. From building custom CRMs to navigating complex implementations, she shares honest insights on what works, what doesn’t, and why the user experience should always come first.
We talk about:

• The dual-customer challenge in recruitment
• How to avoid overcomplicating your Salesforce setup
• Building systems that people actually use
• Common pitfalls in CRM adoption
• What Khyati’s most excited about in the Salesforce ecosystem today

Whether you're in recruitment, operations, or simply trying to get more out of your CRM – this episode’s worth a listen.