News flash: You’re probably not the only person in the world doing what you’re doing. What sets you apart? Why should someone pay money for your product or service when they could just find someone cheaper?

Building a brand is about fostering an identity and finding a place in this world. It’s about finding what makes you tick and what sort of expression you want to display.

Part of that expression is determining what makes you unique. As someone in a noisy, brand-saturated world, how are we supposed to stand out when it seems like everyone else is doing something similar?

In this episode, we’ll be talking about how to figure out what your unique advantage is and how to leverage it to make your brand stand out.