“I used to introduce myself in the wrong way, and I used to talk about the mechanics, because I felt like that’s what people needed to know, and that that’d make me appear to be an expert. But I don’t need to know how my 4G works for me to buy a smartphone. I want to know: what are the results I get? And so I realized by my mistakes, I need to show the audience in my message. So my message went from WHAT I do, to WHY I do it.” - Martin Barnes