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Share 020: Oracle | Email is NOT Dead. Stop Asking.
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020: Oracle | Email is NOT Dead. Stop Asking.
Key Takeaways:
- Email is NOT dead. It's merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
- Mobile has truly transformed email marketing, but many marketers aren't making their emails mobile-friendly.
- It's time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.
Full Shownotes:
- https://www.lumavate.com/podcasts/email-is-not-dead/
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By Stephanie Cox
5
104104 ratings
Key Takeaways:
- Email is NOT dead. It's merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
- Mobile has truly transformed email marketing, but many marketers aren't making their emails mobile-friendly.
- It's time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.
Full Shownotes:
- https://www.lumavate.com/podcasts/email-is-not-dead/