In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run.

Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations.

We discuss:

• Market penetration for startups in industries with established players
• User acquisition and retention
• Team dynamics and collaboration, focused on marketing goals
• Scaling and sustaining growth

This is about making sure you make your mark and establish your presence in the market.

The company referenced a lot throughout this episode, https://nestuge.com/

#TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULA

Chapters:

00:00 - Introduction to Product Marketing and Growth

05:14 - Ruth’s Journey and Insight into Marketing

09:37 - Market Penetration Strategies for Startups

14:19 - Understanding the Principle of First Three

17:41 - Acquiring and Retaining Users

22:36 - Building Relationships With Customers

25:52 - Importance of Brand Visibility

28:13 - Branding and Story Telling in User Acquisition

29:52 - Collaboration Between Founders and Marketing Teams

36:28 - Customer Centric Approaches in Startups

39:42 - Scaling for Sustainable Growth

45:24 - Practical Advice for Founders and Marketers

Connect with us:

Ruth Okoli on X (formerly Twitter) - x.com/ruthinspire

Ruth Okoli on Instagram - instagram.com/ruthinspire⁠⁠⁠⁠⁠⁠⁠

Ruth Okoli on LinkedIn - linkedin.com/in/ruthokoli

Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠

Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠

Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠

Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠.

Sponsor

DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠

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