When I talk to the entrepreneurs who want to scale their business using social media, we always start by talking about a few different things.  First, we talk about lead generation and a lead magnet. The second is answering the most important question: "Who are you talking to? Who is that dream client?" That's what we're covering in this episode. Let's dive in and learn:

• Why you need to be specific about who your dream client is
• What a client deep dive is
• The questions to consider when figuring out your ideal client

  Resources mentioned in this episode:

• Episode 12: Super Easy Ways To Turn Website View into Warm Leads
• Episode 13: The Secret of Generating Higher Quality Leads Online

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