Welcome to the final episode in season 2 of the 10X Profits podcast – be prepared for a great discussion on how you can get to know your audience in deeper ways. I’m so glad you’ve been a loyal follower of the Biz Mavens community throughout this journey. And don’t worry, I’ll be back soon with season 3 of the newly-rebranded Biz Mavens podcast!

But it’s not over yet! On this episode, I walk you through three action steps that you need to integrate into your business – steps that will enhance the relationships you have with your followers. You don’t have to worry about your big-name competitors any longer, because you’ll discover why YOUR business is the best one for your followers! This episode is short, sweet, and worthy of your full attention – listen now!

Listen to this episode by clicking the Play button below:

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How often have you relentlessly sought out your competitors’ click funnels, copywriting, and social media ads all in the name of “research?” We’ve all been there. But there comes a time when it stops being productive and starts inhibiting your own creativity. These 3 action steps will help prevent you from becoming distracted by your competitors. Read on for the full story!

The most important thing to remember when building your business is to not focus on what you’re missing – embrace the space you’re in right now. Your followers don’t care how many followers you have or how many emails are on your subscription list. What truly matters to them is how you invest in and add value to their lives. The real winners in our line of work are those who can spend the most amount of time, energy, and resources of investing in their followers. And that, friends, isn’t dependent on the number of your followers.

You have clear advantages over people who have already made a big name for themselves! Simply due to the massive scale of some online businesses, the founder often becomes disconnected from the day-to-day operations and follower interactions. That’s where the power of your small business comes into play! You can be fully present in the tweets, emails, and comments with your loyal followers – this is a dynamic that the big names simply can’t match.

The relationships you cultivate while you’re in the early stages of building your business are invaluable. Your followers are loyal to you, not your competitors, because you understand their desires, goals, struggles, and stories. You’re intimately familiar with the type of support your customers need, and that knowledge cannot be replaced by a big-name competitor. They rely on broad generalizations to reach their followers, whereas YOU know them on a personal level. That’s why you shouldn’t fear losing them to someone else.

As we take a break before season 3 of the podcast, be sure to stay connected with me and the Biz Mavens community! There are 2 great ways to stay in the loop – subscribe to this podcast on your favorite platform (I’m a fan of iTunes, Stitcher, and Google Play), and join my email list on bizmavens.com. That way you won’t miss a single post, update, and episode.

020: Use These 3 Action Steps to Get to Know Your Audience and Create Better Online Content is a post by Jeni B. at Biz Mavens.