Creative Funding Show

020 What Creators Need to Know About Email Marketing (Deep Dive)

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Today we are going to talk about email.

But first, I would like to say we are not going to have an episode next week. I will be at the New Media Summit all week and won’t have a chance to record an episode.

Why Email is So Important for Creators

  • Platform Independent, if YouTube or Facebook keeps you from contacting your subscribers you need a way to tell them you’ve moved to a new platform.
  • While your fans may not see every Facebook post or YouTube notification they will get every email if you follow the advice I will give you in this episode.
  • Email is often the primary driver of new Patrons and Backers. For my Kickstarter campaigns, it is not uncommon for 60-80% of the backers to come from email

    • Before we talk about email, let’s talk about how to have an excellent email newsletter, but first let’s talk a bit about respect.

    Respect:

    • Spam is in the eye of the beholder.
    • Creepy / Charming (thin line in between)
    • Permission

      • Tip 1 Give People A Good Reason to Subscribe

      • The initial incentive you give someone to subscriber to your email list is called a “lead magnet.”
      • If you are a band, give a free mp3 of one of your songs.
      • If you are an artist, give a free wallpaper.
      • If you are an author, give a free short story.
      • If you are a guru, give a tip sheet or a resource guide.
      • How to Create a Lead Magnet

        • Tip 2 Create an Onboarding Campaign

        • The emails that automatically drip out to your subscribers is sometimes called a drip campaign.
        • These emails are great for introducing new subscribers to you and your work.
        • It allows you to focus on true fans in your periodic emails.  
        • We having an example of this for authors at the Novel Marketing podcast.

          • Tip 3 Provide Consistent Value.

          • Only send out emails that your fans want to read.
          • New Book Announcements
          • Concert in Your Area (MailChimp makes this easy)
          • Fan Art for Your Book
          • New Video on Youtube (if you don’t post often)

            • Tip 4 Use MailChimp at First

            • It’s Free
            • Everyone uses it so tutorials are easy to find
            • Integrates with everything
            • Has decent onboarding features
            • I am an affiliate and have used MailChimp for over five years. If you want to support this show, use my affiliate link.
            • Once you have over 10,000 subscribers, there may be reasons to move to something more powerful like Drip or Convert Kit.

              • Tip 5 Be Consistent

              • Don’t Boost Your Frequency Without a Good Reason
              • Don’t go dark for too long or you will hit spam traps.

                • Tip 6 Experiment

                • Split Test Your Subjects
                • Emotional Headline Analyzer

                  • Tip 7 Measure Your Results

                  • Read your email campaign reports
                  • Poll Your Readers.
                  • Ask them what they want. www.SurveyMonkey.com.

                    • Tip 8 Keep it Short and Simple.

                    • Beautiful emails are more likely to go to gmails “Promotions” tab
                    • Beautiful emails get fewer clicks
                    • Beautiful emails sell fewer products.
                    • Beautiful emails are more work to make.

                      • Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers.

                      The post 020 What Creators Need to Know About Email Marketing (Deep Dive) appeared first on Creative Funding Show.

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                      Creative Funding ShowBy Thomas Umstattd Jr.
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