In this episode, Alyssa discusses the importance of pricing for creative service providers. She argues that photographers, for example, should charge a minimum of $5,000 for wedding services to cover expenses, taxes, savings, and profit. Alyssa emphasizes the need for a basic framework for pricing services and encourages new entrepreneurs to charge sustainable prices. She also highlights the importance of profitability and investing in education and equipment. Alyssa urges listeners to have open conversations about pricing and to run the numbers to ensure their businesses are profitable.

Chapters

00:00 The Importance of Pricing for Creative Service Providers

01:25 Guidance on Pricing for New and Growing Entrepreneurs

02:22 Pricing for Profit: Building a Sustainable Business

03:44 Dividing Revenue: Mike Michalowicz's Framework

04:13 Tools for Pricing: Calculator and Workbook

05:11 The Importance of Doing the Math in Pricing

05:24 Pricing for Profit

06:30 The Consequences of Undercharging

08:19 The Misconception of Charging Based on Experience

10:44 Having a Conversation on Pricing for Profit and Sustainability

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